This Campaign is targeted towards parents. It's clean and simple usage of copy and images to make it easy for a variety of age groups to understand.
Photos are used to tell stories, however, the technology we use today often crashes before we get the chance to remove them from our devices. The goal of this campaign was to encourage people to get their photos printed with Kodak.
Because this advertisement is shown on multiple platforms such as a magazine or a bus shelter it was important to show special moments at each stage of life that someone might want to remember.